4 Common Landing Page Mistakes That Every Business Owner Must Know

1. Unclear service/product

Your website's initial impression matters. If the first thing visitors see doesn't show how your product solves their problem, they might leave, assuming it's not what they need.

So, it's crucial to clearly communicate what your product or service is about, not just for existing offerings but also for future ones.

To enhance this, start with a headline and sub headline that highlight the benefits of your product, supported by bullet points explaining why it's the right choice for your visitors.

2. Distracting buttons

When someone lands on your page, you want them laser-focused on the product you're promoting.

While it's tempting to add navigation menus, social media links, and recommendations, they can distract, drive users away and they might not come back.

The aim is to help visitors make decisions about your service.

When people are deciding to buy something, they can easily get sidetracked by too much irrelevant info. Overloading them with options can stress them out and make them bounce from your page.

You want them to feel confident about your brand when they click that button. So, cut out the distractions and keep them focused on what matters – your product.

3. Lack of social proof and trust

Let’s say you see a restaurant with lots of people queuing up for it. You will assume this restaurant serves good food, right? The same applies to your landing page.

A 5-star rating serves as a social proof that gives them more confidence to put your product in their cart.

Here are some of the social proof tactics you can use :

• Customer reviews
  

• Claims like “secured payment” and “money back guarantee”
  

• Customer count

• Awards from reputable organizations

• Testimonials from experts
  

4. Absence of CTA

Without a proper call-to-action (CTA) message, your page will not likely convert even if you have done all the steps above.

It guides visitors on purchasing your product, urging them to act.

Statistics show that 90% of headline readers also engage with CTA copy, and articles with CTA buttons see an 80% revenue increase. Emails with CTAs experience a remarkable 300% boost in click-through rates.

However, a generic CTA like "CLICK HERE" won't cut it. Use vibrant action words, be specific, and make your button eye-catching.

For instance:

• Add enthusiasm: "Reach out to us now!"

• Incorporate numbers: "Book now and get 30% off!"
  

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